Setting the right price for products/services is crucial for maximizing profits. Generally speaking, increasing the price decreases the number of items sold, but at the same time you get more profit per sale, and vice versa. The optimal price is the price that maximizes your profit because it has the best trade-off.
Price changes can be temporary (e.g. LTO) or permanent. Both of them are important, but the latter can have more impact because of its long-term nature.
Wouldn’t it be nice to know beforehand whether a proposed change would have a positive or negative impact? This is part of what our solution provides. It can also make suggestion on permanent price changes that would have positive impact.